Clay Christensen’s Milkshake Marketing
Artigo sobre Job To be Done (JTBD) relatando a pesquisa sobre a venda de milk-shake do professor Clayton Christensen.
Autor:Carmen Nobel
Ano:2011
Referência bibliográfica:
NOBEL, C. Clay Christensen’s Milkshake Marketing. Disponível em: <http://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing>. Acesso em: 18 set. 2024.